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Already valued today at $1.5 trillion, the buying power of Hispanics and Latinos is projected to be the fastest growing economy in the United States during the next five years. Yet most small businesses fail to fully tap this opportunity. SCORE mentor Edison Guzman will showcase ways you can recast your marketing, so people of Hispanic origin know, like and trust your business. And in the process, they will become prized customers.
Guzman's principles apply regardless of your target market. All cultures and people with different ethnic backgrounds have slightly different psychographics, yet they all respond to similar psychological triggers. The webinar will focus on Hispanics as a cultural niche and address the many ways a business owner can appeal to them.
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