Every small business owner faces the same dilemma, how to market their business without spending a fortune. Entrepreneurs are great at doing what their business does, but when you ask about marketing their business, they stumble around answers like social media postings, web site promotion and pay-per-click.
When internet usage reached critical mass about 15 years ago, entrepreneurs around the globe took a look at their marketing programs and panicked. Web sites with static information were losing traffic to web sites with dynamic and interesting information. Soon animation arrived on home pages along with scrolling information bars, side bars with dynamic social media quotes and of course SEO embedded everywhere.
The newest thing on the marketing block is personalized marketing videos, causing even more marketing frustration to stressed out entrepreneurs. But video marketing is an increasingly powerful way to communicate your brand, to explain why you are better and build a more personal relationship with your customers and prospects.
Adding a video to marketing emails can boost click-through rates by 200-300% and 90% of customers report that product videos help them make purchasing decisions. But video production requires a professional with the right equipment, the right back office team to write the script, edit the 8 hours of film into a fabulous 2-3 minute video and make sure "words that sell" are included in the finished product. Ko-Mar Products is a local Palm Beach County video production company that specializes in helping businesses tell their story in the most impressive possible way.
FEATURED IN THIS EPISODE
Todd Kolich is the guy who started Ko-Mar Productions back in 1980. Schooled as a cameraman/director coming out of Loyola University, New Orleans Todd didn't know much about the production business when he started, but how he's learned. In 30 years Todd has navigated KO-MAR to become one of the leading full-service production companies in Florida. Todd's expertise is shooting and directing. He's traveled well over a million miles around the world and loved every minute of it. "Where else can you get someone to pay you to do interesting and fun stuff?" At any cocktail party Todd has the stories to tell - from interviewing Mike Tyson to Margaret Thatcher, and Jamaica to the Soviet Union, he's seen it all.
Stephanie Abrams began her career at abc News "World News Tonight" and the news magazine "20/20". Her career spanned broad television venues, including dozens of documentaries, series and television specials for HGTV, Travel Channel, PBS, Discovery, MSNBC and SyFy channels. She has years of on-camera experience as a news reporter and correspondent. Stephanie's honors include an American Film Institute Award, a Cine Golden Eagle , numerous Emmys and Associated Press Awards and a Benton Fellowship from the University of Chicago. She is the Senior Executive Producer at Ko-Mar Productions.
Palm Beach SCORE
Palm Beach SCORE is a non-profit who's mission is helping local small businesses, startups and entrepreneurs grow and thrive by offering mentoring, workshops, business consulting and counseling services, networking opportunities, events and partnerships within the Palm Beach / South Florida business corridor.
SCORE-ing Your Business' host Penny Pompei serves as Chapter Chair for our local Palm Beach SCORE Chapter #224, located in beautiful downtown West Palm Beach.