Is sending an email blast to a 4,000 name list going to result in a sale? Or is it more likely to result in simply public awareness and a way to build your brand - which is usually a slow and agonizing process consuming time and money along the way.

For a small business owner who already wears a dozen hats, keeping up with the constantly changing priorities of a digital marketing program can consume dozens of hours each week - and hours are the one commodity entrepreneurs rarely have in sufficient supply.

Businesses overall tend to spend 10-12% of their total revenues on marketing with about half of that dedicated to social media. Nationwide that averages out to $4,000 -$7,000 a month. Clearly that will break the budgets of most small businesses - and that does not include creating the content - just posting it.

Now small business owners have an affordable option - hire a national firm that specializes in working with small businesses because they completely understand the budget and time restrictions. DEX Media has created DEX-Hub Social Media Marketing Services specifically to help entrepreneurs build and enrich relationships with customers by keeping social media content fresh and relevant.

 

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FEATURED IN THIS EPISODE

Kevin Bonura

Kevin Bonura is a Digital Media Consultant with Dex Media for over 16 years. His expertise lies in the areas of Marketing, Social Media, Public Relations, Customer Service, Needs Analysis, Management, Strategic Planning, Ad Layout and Design, Leads Generation, Conversions, Website Development and Design Consultation, Business to Business Consulting and Marketing, Google Ad Words Certified and being a solid source for ideas and platforms for any business' success! DEX Media - CONTACT BUSINESS LOGO + LINK - SCORE-ing YOUR BUSINESS EPISODE 73 with Kevin Bonura - TITLE IMAGE

Palm Beach SCORE

Palm Beach SCORE is a non-profit who's mission is helping local small businesses, startups and entrepreneurs grow and thrive by offering mentoring, workshops, business consulting and counseling services, networking opportunities, events and partnerships within the Palm Beach / South Florida business corridor.

SCORE-ing Your Business' host Penny Pompei serves as Chapter Chair for our local Palm Beach SCORE Chapter #224, located in beautiful downtown West Palm Beach. Palm Beach SCORE - CONTACT BUSINESS LOGO + LINK - SYB-73 with Host Penny Pompei

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About the Author(s)

Penny Pompei

Penny Pompei is a serial entrepreneur having launched three of her own businesses in the San Francisco Bay Area and several others in partnership with others throughout the country.  She has relocated to South Florida and is now a volunteer subject matter expert with SCORE Palm Beach.

SCORE Volunteer, SCORE Palm Beach
SYB Podcast #73 "The Brave New World Of Digital Marketing" Representative Episode Tile Image