Today's technology market-makers demand rapid deployment and even more rapid obsolescence. For a small business owner trying to keep up with the latest, greatest whiz-bang, the most common result is pure frustration.
After all these years, Moore's law still applies: technology capability doubles every 12-18 months. For a small business owner trying to go to work every day to help their business grow by doing what he or she does best, there is never enough time nor money to keep their business anywhere close to the cutting edge of technology.
Shopping ranks as the Number 1 activity on a smartphone with 93% of consumers saying they use their phones to shop. 58% use the phone to just browse and 38% say they do so at least once a week. A full 40% use their phones to buy stuff!
First on the marketing to-do list for all small business owners is to insure that your web site is mobile friendly - when consumers grab their phone during one of their 47 checks through the day, can they find you and can they see your value proposition without scrolling?
FEATURED IN THIS EPISODE
Palm Beach SCORE
Palm Beach SCORE is a non-profit who's mission is helping local small businesses, startups and entrepreneurs grow and thrive by offering mentoring, workshops, business consulting and counseling services, networking opportunities, events and partnerships within the Palm Beach / South Florida business corridor.
SCORE-ing Your Business' host Penny Pompei serves as Chapter Chair for our local Palm Beach SCORE Chapter #224, located in beautiful downtown West Palm Beach.
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