There is one phrase that most entrepreneurs use regularly, no matter what their business or profession - in fact most people who have any kind of job use the phrase regularly too - and it's only 5 little words! "I could write a book"!
Inside every small business owner is a story waiting to be told. It could be a compendium of ridiculous customer complaints; It could be a history of how they solved their business' challenges so it could grow; It could be a litany of how to manage employee problems; Or, it could be a marketing tool that provides information about their industry. Everyone has a story to tell - and few people ever get the chance to do so.
Today's guest, Brenda Star, helps people open up about their life experiences as a way to promote their business or their career. She believes in a holistic approach to communications: branding, marketing, social media, media relations, websites, great graphics - and publication of a book that tells your story, conveys your expertise and defines your purpose.
She has hit on a trend sweeping the country with "indie" authors now responsible for half of the book sales on Amazon - a fact taking the Big Five major book publishers by surprise. Indie publishing has experienced explosive growth with a 400% increase in the last 5 years - and those non-fiction best sellers are twice as likely to be written by a woman than traditionally published best seller authors.
FEATURED IN THIS EPISODE
Brenda Star is Founder and President of StarGroup International, a public relations, marketing and custom book publishing firm celebrating its 25th anniversary this year. Her career path has taken many twists and turns from Kool-aid stand, to ballet schools, to costume jewelry, to commercial real estate. Now she has settled down to help others tell their story, brand their products and promote themselves in unique ways.
Palm Beach SCORE
Palm Beach SCORE is a non-profit who's mission is helping local small businesses, startups and entrepreneurs grow and thrive by offering mentoring, workshops, business consulting and counseling services, networking opportunities, events and partnerships within the Palm Beach / South Florida business corridor.
SCORE-ing Your Business' host Penny Pompei serves as Chapter Chair for our local Palm Beach SCORE Chapter #224, located in beautiful downtown West Palm Beach.